Step 5 of Lead Generation: Closing Sales and Reporting on KPI’s

Step 5: Sales and Reporting Sales This fifth step in our lead model is all about the back end of the sales funnel. By now, considering the customer has gone through the first four steps involved in the process, they have provided you with their contact details – they have converted from traffic into a […]

Step 2 of Lead Generation: Warm Your Customers with Useful Content

Step 2: Warm with Content If you’ve followed the first step correctly and put effort into promoting brand awareness, that means you will now have prospective customers that are interested enough in what you have to offer that they are clicking onto your ads. So, what now? Well, the goal is to not disappoint. The […]