With over 2.23 billion monthly active users, Facebook is the holy grail for digital marketing.
Businesses of all sizes have utilized the power of Facebook advertising to leverage their marketing efforts in a way that wasn’t possible before the age of the internet.
The main benefit of all social media advertising is cost; never before have we been able to run marketing campaigns for the little amount of money it is to take out Facebook ads. That said, the competition has become fierce and the price of advertising on the platform has risen almost double in the last few years.
For these reasons, it’s more important than ever to double down on your car dealership’s Facebook campaigns to make sure that you are making the most of your online ad spend.
Here are the 5 different Facebook advertising styles that you can use to drive your car dealership’s customer engagement.
1. Image Ads
The original and most basic style of Facebook ads is the simple Image ad.
It’s self explanatory; show off a nice looking vehicle or new inventory item that you think users would find interesting in order to drive traffic to your car dealership’s Facebook page or web page.
Text overlaying your image should be added as well so that it is both catchy and scroll-stopping.
2. Animated Ads
Animated ads are a step-up from the basic image ads.
Users of social media tend to pay more attention to moving images as opposed to still ones; many people believe that the only other option is video ads, which is untrue.
Not only are animated ads a great option, but they can also be more effective than video ads depending on what exactly your marketing campaign looks like.
You can get professional animated ads made for your car dealership from digital marketing agencies like Catalyst Automotive.
3. Video Ads
Video ads are a great format of Facebook advertisement that not only grab your prospective customer’s attention but also communicate a lot of important information in a short amount of time.
So long as your video content is intriguing and professionally made, this type of ad is especially powerful for car dealerships since your entire inventory makes for a great focus.
The better your video ads are, the more customer engagement you’ll have on your car dealership’s Facebook page.
4. Carousel Ads
Carousel advertisements are one of Facebook’s greatest assets for car dealerships.
This format of advertisement allows you to show off up to ten different images, each with their own description and link.
Considering most car dealerships have many different makes and models of vehicle, carousel ads are a way in which you can show many of them in one single advertisement.
5. Automotive Inventory Ads
This format of ads is specifically designed with the car dealership in mind.
Using automotive inventory ads, you can include a catalogue of your entire vehicle inventory, including details such as the make, model, and year.
Your pixel data is used to show your ads only to those who are most likely to engage; not only that, but Facebook will actually show each user the cars that they are most likely to be interested in.
This type of ad format is very powerful in driving customer engagement for your car dealership.
If you want help with any of these Facebook advertising formats and more, contact Catalyst Automotive digital marketing agency to talk to a representative.