When it comes to social media advertising, Facebook is still the #1 biggest platform…by far.
According to MarketingLand.com, Facebook accounts for over 80% of social media ad spending.
In 2019, Statista.com reported that total Facebook ad spend was over $1.57 billion. This proves that the original social media platform is still the place to go if you want to reach the masses.
There are many key elements to success with Facebook advertising, including but not limited to:
- laser-focused targeting – you must target your car dealership advertising to the right demographics and location.
- effective copy – if your ad writing or video doesn’t grab and hold your audience’s attention, it will be difficult to turn ad spend into leads.
- in-depth tracking – if you aren’t tracking campaign performance, then you are not doing your job as a business owner or marketer; make sure you are making the most of your budget by rigorous tracking and analyzing.
If you want to increase exposure for your car dealership and drive more leads and sales, here are some strategies that you can use to dominate Facebook advertising and make the most of your marketing budget in 2020.
- Inventory Ads
This is one of the best strategies to sell your dealerships existing inventory.
Facebook makes it very easy to create ‘automotive inventory ads’; all you have to do is upload photos and details of the vehicles you have for sale, and Facebook will place them in a convenient carousel-like gallery.
This way, Facebook users in your area who are actively looking to buy a car can essentially ‘visit’ your dealership and see what you have in store – then, if they like what they see, the user can contact you via Facebook or visit you personally.
If you want to capitalize on past buyers or existing audiences to increase Customer Lifetime Value for your dealership, you should incorporate retargeting efforts in your marketing campaigns.
Assuming you have an email list of customers or leads, you can input this data and create advertising that will only be shown to those people; if you have a list of customers, that is incredibly valuable.
These customers are your best possible leads because:
- They already know who you are, and
- They’ve expressed interest in vehicles.
You can implement a completely unique marketing campaign when using retargeting; since these people already know your dealership, you can skip straight to talking about your offers instead of having to establish who you are.
Also, you can offer discounts for past buyers as well as customer-specific deals.
- Events & Promotions
If your car dealership is running a special event or any type of promotion, advertise it!
Everyone loves a good sale, and if you aren’t telling the world about it, what’s the point?
You can do this easily using Facebook’s event-based ad unit; simply create an event (including all relevant info, attractive photos, and good copy) and ‘boost’ it so that users in the area will see the event on their timeline.
This is a fantastic feature if you want to spread the word about your car dealership’s event or promotion.